TUTORIAL TITLED "Information Diffusion In Social Networks: Observing and Affecting What The Society Cares About" TO BE PRESENTED AT THE CIKM 2011 CONFERENCE

In this tutorial, Professor Divyakant Agrawal, PhD Student Ceren Budak, and Professor Amr El Abbadi present their perspective of the challenges involved in Online Social Networks research. This tutorial is an updated version of the "Information Diffusion In Social Networks: Observing and Influencing Societal Interests" tutorial presented in VLDB 2011.