TUTORIAL TITLED "Information Diffusion In Social Networks: Observing and Influencing Societal Interests" PRESENTED AT THE VLDB 2011 CONFERENCE

In this tutorial, Professor Divyakant Agrawal, PhD Student Ceren Budak, and Professor Amr El Abbadi present their perspective of the challenges involved in Online Social Networks research. The goal of this tutorial is to provide a survey of the state of the art, provide the social scientist and computer scientist view point on a number of problems and discuss the next great challenges in the area.